Their secret was very simple: they were fun to hang around with. It gave them a notable, long-term advantage over the guys who were all surface and flash, the ones who only had a handful of tricks and routines to rely on and the ones who got by on social pressure and status games.
If you talked to them, then you were going to enjoy yourself. they all loved these guys within minutes of meeting them. It took me a while to appreciate just what they had but once I understood, it was like a new world opened up to me.
It’s a very simple premise: we instinctively like people who make us feel good.
The better they make us feel, the more we like them.
It’s known as the Reward Theory of Attraction – we are attracted to people whose presence or behavior makes us feel appreciated and liked.