Reviewers say Coffee Meets Bagel matches seem higher in quality than those they've gotten via other apps.
Having only one match a day also forces users to slow down and consider the other person instead of hopping to the next possibility.
Many online daters enlist their friends in an effort to put their best digital foot forward.
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Reviewers say these two factors mean Match is still the traditional online dating site to beat, and they like that the site attracts users of all ages who seem to want something a little more serious than a fling.
The highly detailed profiles and search functions also make it easy to zero in on promising users despite the crowded field, reviewers say.
Online dating use among 55- to 64-year-olds has also risen substantially since the last Pew Research Center survey on the topic.
Today, 12% of 55- to 64-year-olds report ever using an online dating site or mobile dating app versus only 6% in 2013.
Digital technology and smartphones in particular have transformed many aspects of our society, including how people seek out and establish romantic relationships.